Appnext Announces Native Video Ad Solution To Fuel App Discovery Globally

LONDON, Aug. 27, 2015 /PRNewswire/ -- Appnext, the leading app monetization and distribution platform, today announced the launch of its native video ad solution, allowing app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model. This new solution seamlessly streams app trailers for game apps as well as a number of utility apps in various lifestyle verticals including news, dining, health and gaming among others. The video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading.

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Native video ads are available through various channels:

• Native ads API feed – Over 1,000 unique worldwide video campaigns are available in a server-to-server integration
• Full screen interstitial ads – A powerful combination of video ads along with 3-6 native ads achieves the best results and sprs improvement in revenue growth and user engagements/various KPI parameters
• Rewarded video ads – Similar to full screen video ads,  these ads are shown when a user opts in and in return for watching, the viewer earns a reward or special features such as points, coins, lives, etc, and provides developers with a stable revenue stream

Video ads operating on a CPI basis produce highly engaged users and results in higher retention rates due to the fact that users are able to gain a comprehensive view of the app before installing it. Video ads deliver higher eCPM rates to the publishers, together with higher retention rates to the advertisers. In a recent beta trial, CTR delivered a general increase by 200 percent with regular interstitial at 10 percent while CTR with video interstitial is 30 percent.

About Appnext
Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. With a growing community of over 25 thousand developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and app distribution efforts. The Appnext self-serve platform operates on a CPI bidding basis, allowing app advertisers to optimize their bids, and hyper target their preferred audience. For more information, visit www.appnext.com.

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SOURCE Appnext

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