[July 29, 2015] |
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Worldwide Tablet Market Continues to Decline; Vendor Landscape is Evolving, According to IDC
The worldwide tablet market declined -7.0% year over year in the second
quarter of 2015 (2Q15) with shipments totaling 44.7 million units
according to preliminary data from the International Data Corporation (IDC)
Worldwide
Quarterly Tablet Tracker. Marked by little hardware innovation and
limited vendor portfolio updates, the market also declined -3.9%
compared to the first quarter of 2015.
"Beyond the decline, we're seeing a profound shift in the vendor
landscape as the top two vendors, Apple (News - Alert) and Samsung, lose share in the
overall market," said Jean
Philippe Bouchard, IDC (News - Alert) Research Director for Tablets.
"In the first quarter of the year, Apple and Samsung accounted for 45%
of the market and this quarter, with the growth of vendors like LG,
Huawei (News - Alert), and E FUN, their combined share dropped to 41%. Each of the
growing vendors managed to address available pockets of growth in the
market; connected tablets for LG and Huawei, larger tablets and 2-in-1s
in the right price bands for E FUN. This trend is also something we see
on a wider scale with the top 5 vendors accounting for 54% of the
market, down from 58% last quarter. It is worth mentioning that Huawei
enters the top 5 ranking for the first time, while E FUN has re-entered
the top 10 after more than a year, further indicating that the vendor
landscape is indeed evolving."
Despite a continued decline in shipments for its iPad product line,
Apple maintained its lead in the worldwide tablet market, shipping 10.9
million units in the second quarter. Samsung held its number 2 position
in the market with 7.6 million units shipped and 17.0% market share in
2Q15. Lenovo maintained its third position with 2.5 million units and
5.7% share of the market. LG and Huawei ended the quarter in a
statistical tie* for fourth place, rounding out the top 5 with each
shipping 1.6 million devices. As previously mentioned, share outside the
top 5 continued to outgrow the market, representing 46% of total tablet
shipments in 2Q15.
"Longer life cycles, increased competition from other categories such as
larger smartphones, combined with the fact that end users can install
the latest operating systems on their older tablets has stifled the
initial enthusiasm for these devices in the consumer market," said Jitesh
Ubrani, Senior Research Analyst, Worldwide Mobile Device Trackers.
"But with newer form factors like 2-in-1s, and added
productivity-enabling features like those highlighted in iOS9, vendors
should be able to bring new vitality to a market that has lost its
momentum."
Top Five Worldwide Tablet Vendors - Preliminary Results for the
Second Quarter of 2015
(Shipments in millions)
Vendor
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2Q15 Unit Shipments
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2Q15 Market Share
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2Q14 Unit Shipments
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2Q14 Market Share
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Year-Over- Year Growth
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1. Apple
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10.9
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24.5%
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13.3
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27.7%
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-17.9%
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2. Samsung
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7.6
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17.0%
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8.6
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18.0%
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-12.0%
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3. Lenovo
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2.5
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5.7%
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2.4
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4.9%
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6.8%
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4. Huawei*
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1.6
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3.7%
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0.8
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1.7%
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103.6%
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4. LG Electronics (News - Alert)*
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1.6
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3.6%
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0.5
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1.0%
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246.4%
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Others
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20.4
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45.6%
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22.4
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46.7%
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-9.3%
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Total
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44.7
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100.0%
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48.0
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100.0%
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-7.0%
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Source: IDC Worldwide Quarterly Tablet Tracker, July 29, 2015
Notes:
Total tablet market includes slate tablets plus 2-in-1 tablets.
References to "tablets" in this release include both slate tablets and
2-in-1 devices.
* IDC declares a statistical tie in the worldwide tablet market
when there is less than 0.1% difference in the market share (based on
shipments) of two or more vendors.
In addition to the table above, an interactive graphic showing worldwide
shipments for the top 5 tablet vendors for the previous five quarters is
available here.
The chart is intended for public use in online news articles and social
media. Instructions on how to embed this graphic can be found by viewing this
press release on IDC.com.
About IDC Trackers
IDC
Tracker products provide accurate and timely market size, vendor
share, and forecasts for hundreds of technology markets from more than
100 countries around the globe. Using proprietary tools and research
processes, IDC's Trackers are updated on a semiannual, quarterly, and
monthly basis. Tracker results are delivered to clients in user-friendly
excel deliverables and on-line query tools. The IDC Tracker Charts app
allows users to view data charts from the most recent IDC Tracker
products on their iPhone
and iPad.
The IDC Tracker Chart app is also available for Android
Phones and Android
Tablets.
For more information about IDC's Worldwide Quarterly Mobile Phone (News - Alert)
Tracker, please contact Kathy Nagamine at 650-350-6423 or
[email protected].
About IDC
International Data Corporation (IDC) is the premier global provider of
market intelligence, advisory services, and events for the information
technology, telecommunications, and consumer technology markets. With
more than 1,100 analysts worldwide, IDC offers global, regional, and
local expertise on technology and industry opportunities and trends in
over 110 countries. IDC's analysis and insight helps IT professionals,
business executives, and the investment community to make fact-based
technology decisions and to achieve their key business objectives.
Founded in 1964, IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. To
learn more about IDC, please visit www.idc.com.
Follow IDC on Twitter at @IDC.
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of their respective holders.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150729005886/en/
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