[July 28, 2015] |
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Heartland Powers Taco Bell Mobile App
Heartland Payment Systems (NYSE:HPY),
one of the nation's largest payment processors, announced today that its
Heartland Omni-Channel Commerce Engine (XCE) formed an integral part of
the Taco Bell® mobile ordering and payment app.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150728005313/en/
Christopher Sebes (Photo:Business Wire)
Key Highlights/Facts
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The Heartland XCE connects the Taco Bell mobile app to the Heartland
IRIS software and point-of-sale (POS) system.
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The Heartland Master Data Management solution also provides the
Heartland XCE and mobile applications with all up-to-date menu,
nutritional and other configuration information.
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The Heartland XCE also incorporates in-store business logic of the
Heartland IRIS POS technology in the cloud.
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This revolutionary technology enables Taco Bell customers to unlock
the Taco Bell kitchen and customize their food exactly the way they
want it.
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The intuitive and engaging customer app is backed by the Heartland XCE
to ensure that the correct items are presented to customers on their
mobile devices at the correct price for all 6,000 domestic Taco Bell
stores.
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The Taco Bell mobile app has been downloaded 3 million times to date.
Supporting Quotes
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Greg Fancher, CIO, Taco Bell
"Heartland has powered our
in-store point-of-sale initiatives for several years, and now with a
best-in-class cloud-based integration that allows our customers to
order whenever and wherever they want. The Heartland partnership has
allowed us to leverage their years of outstanding Quick Service
Restaurant experience to make a powerful addition to our mobile
ordering and payment app. The adoption of this technology by our
customers has been significantly facilitated by the Heartland team and
we appreciate all of their efforts."
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Christopher Sebes, senior vice president of Commerce, Heartland
"Taco
Bell is the leader in bringing a mobile solution to the Quick Service
Restaurant segment and we are pleased to have provided them a
cornerstone component for this initiative. The Heartland Omni-Channel
Commerce Engine enables Taco Bell to leverage our years of Quick
Service Restaurant and restaurant technology experience to bring a
world-class experience to their guess. We applaud Taco Bell for their
foresight in anticipating the changing needs of their customers. The
combination of Taco Bell's initiative to support the highest levels of
customer engagement along with Heartland enabled technology clearly
demonstrates Taco Bell's leadership in consumer engagement technology
in the Quick Service Restaurant segment."
Digital Assets
Supporting Resources
Tags/Keywords: Taco Bell, Taco Bell mobile app, Live Más,
Heartland, Heartland Payment Systems, Heartland Commerce, Heartland
Omni-Channel Commerce Engine, Heartland XCE, Christopher Sebes, Greg
Fancher
About Heartland
Heartland
Payment Systems, Inc. (NYSE:HPY),
one of the largest payment processors in the United States, delivers
credit/debit/prepaid card processing and security technology through
Heartland Secure™ and its comprehensive Heartland breach warranty.
Heartland also offers point of sale, mobile commerce, e-Commerce,
marketing solutions, payroll solutions, and related business solutions
and services to more than 400,000 business and educational locations
nationwide.
A FORTUNE 1000 company, Heartland is the founding supporter of the Merchant
Bill of Rights, a public advocacy initiative that educates merchants
about fair credit and debit card processing practices. Heartland also
established the Sales
Professional Bill of Rights to advocate for the rights of sales
professionals everywhere.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150728005313/en/
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