[July 07, 2015] |
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Technavio Says Better Outreach Potential Will Help the Global Ad Spending Market Thrive Through 2019
Technavio, a tech-focused research firm, has published a new report on
the global
ad spending market, which is expected to grow at a CAGR of more
than 6% from 2015-2019.
According to the latest report by Technavio, the availability of
television and radio in rural areas has helped organizations promote
their products and services to rural audiences through advertisement.
The use of mobile devices and their increased connectivity in both urban
and rural areas is also encouraging organizations to opt for mobile
advertising.
"More and more organizations are choosing advertising as a medium to
reach the masses. Advertising via mobile and even TV is cost-effective
and allows brands to reach a large number of people in an effective
manner," says Faisal Ghaus, Vice President of Technavio.
The new Technavio report also emphasizes a growing number of platforms
available for advertising. As the number of channels grows, the future
of advertising is promising and it also gives brnds various choices of
medium to reach their target audience.
"The mobile platform is growing at an exponential rate with the growing
number of mobile devices, availability of economical mobile data plans,
and the growing number of mobile apps," says Ghaus.
Technavio currently has
more than 3000 market research reports on a huge range of topics,
including:
About Technavio
Technavio is a leading global technology research and advisory company.
Founded in 2003, Technavio has about 200 analysts globally and develops
over 2000 pieces of research every year, covering more than 500
technologies across 80 countries.
Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
If you are interested in more information, please contact our media team
at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20150707005572/en/
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