[July 07, 2015] |
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Batteries Plus Bulbs Strengthens Omni-Channel Capabilities with New Dynamic Ecommerce Platform
Batteries
Plus Bulbs, the nation's largest and fastest-growing battery, light
bulb and smartphone/tablet repair franchise, today unveiled its new
website that aims to tie its online presence more tightly to its
nationwide network of more than 650 stores. Designed to reach customers
wherever they are doing their online shopping-on a desktop computer,
laptop, tablet or smartphone-the mobile responsive site features a new
and improved system infrastructure comprising enhanced search
functionality, simplified navigation, geolocation technology and
multiple purchasing options to create a more holistic and streamlined
shopping experience that merges digital and brick-and-mortar.
"With 80 percent of all product searches starting online, we understand
that Omni-channel integration is the gateway to customer engagement and
retention," said Russ Reynolds, CEO of Batteries Plus Bulbs. "Our
business is all about making complex things simple, and the new website
enables both our retail and business account customers to easily shop
for products however, whenever and wherever they want. As the retail
industry evolves, so will our business so that we maintain our relevance
in this competitive and constantly changing environment."
A true Omni-channel offering, Batteries Plus Bulbs' ecommerce platform
will allow retail and business account customers to shop online with
greater access to a wide range of products from its growing inventory of
over 50,000 battery and lighting solutions and related accessories.
Additionally, the enhanced website includes new features and
functionalities such as product recommendations, and a more seamless
search and navigation process that takes consumers directly to the
nearest store and recommends the best product to purchase based on their
specific needs.
New features and functionalities of Batteries Plus Bulbs' ecommerce
website include:
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Geolocation Services - Whether in search of a local store
online or looking for a nearby store while on the road, a robust store
locator enables customers to see all locations within a 50 mile radius.
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Mobile Responsive - The website's mobile optimiztion includes
seamless navigation across smartphones, tablets and desktop computers
so the customer can easily place orders anytime and anywhere.
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New Search Functionality - Now consumers can find the right
solution at the best price thanks to a new search functionality
powered by Google (News - Alert). Customers can also view the most popular purchased
products or gauge multi-unit pricing to them help narrow down their
purchasing decisions.
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Streamlined Check Out - Immediacy is important to customer
satisfaction, and consumers will soon be able to check store
availability for inventory and select from multiple buying options:
buy online, pick up in store or select from various shipping options.
Buy online, pick up in store will help eliminate shipping fees and
reduce wait times.
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Business Account Features - Business Account customers can tag (News - Alert)
their frequently ordered items as "Favorites" and create custom
descriptions based on how they use the items (e.g. conference room
light LED bulb). Items are put into a quick order pad, allowing
business customers go back to the site to reference past orders and to
easily reorder products again.
"To adapt to evolving purchasing behavior, we are committed to making
sure our dynamic in-store shopping experience is just as efficient
online and that we communicate well in this space," said Jayson
Serrault, Vice President of Omni-channel Marketing and Analytics. "Our
ecommerce platform is simple in design, very store-centric and product
agnostic so that people understand who we are, the types of products we
offer and why we are different from other retailers. We expect these
improved Omni-channel efforts to have a significant impact on our
business and to create a stickiness among those customers who order from
us online."
Batteries Plus Bulbs continues to expand its footprint, opening nearly
one store per week. The company saw a system-wide sales increase of 8.6
percent in 2014 and will continue making significant strides in 2015,
with plans to open 50 new locations across the country.
Batteries Plus Bulbs has been recognized as a top franchise by many
leading industry organizations and media publications, including
Internet Retailer, Franchise Times®, Military Times®, Forbes®
and Inc.® Internet Retailer once again named the company one of
North America's up-and-coming web merchants in the recently published
2015 Second 500 Guide. Batteries Plus Bulbs ranked 15th in
the primary merchandise category for computers and electronics. For the
21st consecutive year, the franchise was featured in the
Franchise 500 list by Entrepreneur® magazine, which ranked
Batteries Plus Bulbs as the top franchise in the Battery Category for
the fifth consecutive year. Batteries Plus Bulbs was also named in Franchise
Times®' Fast and Serious List, taking the No. 39 spot for its rapid
growth over the past few years and continued sustainability as a strong
franchise concept.
For more information on the Batteries Plus Bulbs, visit http://www.batteriesplus.com/franchising/.
ABOUT BATTERIES PLUS BULBS
Batteries Plus Bulbs is the nation's largest and fastest-growing
battery, light bulb and smartphone/tablet repair franchise with a
nationwide network of stores. Batteries Plus Bulbs is owned by Roark
Capital Group, an Atlanta-based private equity firm. With access to more
than 50,000 types of batteries, light bulbs and accessories, Batteries
Plus Bulbs has the widest selection of battery and light bulb products
available and offers unmatched service to retail and business consumers
at the national and local levels. Batteries Plus Bulbs offers on-site
repairs for iPhone®, iPad® and iPod® Apple® devices, most Samsung (News - Alert)®
devices and many more. Services include: battery replacements, cracked
screen, charge port, button, water damage repair and antenna repair or
replacement, among others. Batteries Plus Bulbs continues its reign as
the undisputed leader in the expanding $30.7 billion U.S. battery
replacement market and in the rapidly growing U.S. light bulb
replacement market estimated at $17 billion*. To learn more about our
exciting franchise opportunities please visit http://www.batteriesplus.com/franchising/
for more information. *Freedonia Research Study
View source version on businesswire.com: http://www.businesswire.com/news/home/20150707005483/en/
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