[July 03, 2015] |
|
Technavio Says Awareness of AR Technology Will Boost Mobile Augmented Reality in the US Through 2019
Technavio has published a new report on the mobile
augmented reality market in the US, which is expected to
grow at a CAGR of more than 99% from 2015-2019.
About the Report
The new Technavio report confirms that the number of vendors providing
AR technology has been increasing in the US. Brands like Nike, Pepsi,
Maybelline, and Converse have launched AR-based campaigns, and a large
number of gaming and navigation apps are available on iOS and Android
platforms.
"Even though Google (News - Alert) Glass wasn't overly successful when it was launched
in 2013, the device introduced the commercial aspect and created a
market interest for AR technology," says Faisal Ghaus, Vice President of
Technavio.
The latest Technavio report also emphasizes the introduction of
depth-sensing cameras, which are expected to revolutionize the way an
individual uses mobile device cameras in the future.
"These special cameras have sensors that can scan objects in 3D, which
will create new possibilities in gaming, photography, online trade, and
several other applications," adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario nd growth
prospects of the mobile augmented reality market in the US from
2015-2019. To calculate the market size, Technavio uses the revenue
generated by vendors providing AR products and services for mobile
devices.
Key Information Covered in the Report:
-
Key Vendors:
-
Augmented Pixels
-
Aurasma
-
Blippar
-
Catchoom
-
Google
-
Nokia
-
Metaio
-
NGRAIN
-
Qualcomm (News - Alert)
-
Market Growth Drivers:
-
Market Challenges:
-
Market Trends:
Technavio currently has
more than 3000 market research reports on a huge range of topics,
including 100+ reports on the mobile augmented reality market:
If you are interested in more information, please contact our media team
at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20150703005005/en/
[ Back To Mobile World Congress's Homepage ]
|