[May 29, 2015]

Research and Markets: Digital - Video Advertising 2015 Report: Mobile and Social are Fueling Video Growth as Dollars Shift From Display to Video

Research and Markets (http://www.researchandmarkets.com/research/vl54nd/digital_video) has announced the addition of the "Digital - Video Advertising Report : Mobile and social are fueling video growth as dollars shift from display to video" report by Business Insider Intelligence to their offering.

Video is emerging as one of the top digital advertising formats on desktop and mobile

Mobile will be the biggest driver of digital-video ad spend over the next few years. Advertisers are rushing to snap up video ad spots as video viewership increases on mobile devices. Mobile video ad revenue will grow more than 3x faster than desktop through 2020.

According to the report, US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, and it is estimated based on historical data from the Interactive Advertising Bureau (IAB).

Reasons To Buy

• Forecasts programmatic and digital video spending on desktop and mobile through 2020.
• Analyzes recent video-ad price and performance trends.
• Outlines new video-ad products from social networks like Facebook (News - Alert), Twitter, and Instagram.
• Explores the unique hurdles that video-ads face for viewability.

Companies Mentioned

• Facebook
• Instagram
• Twitter

For more information visit http://www.researchandmarkets.com/research/vl54nd/digital_video

View source version on businesswire.com: http://www.businesswire.com/news/home/20150529005630/en/

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