[May 05, 2015] |
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T-Mobile Agrees. Never Settle … for Verizon
Verizon (News - Alert) seems to be spending billions on its latest ad campaign telling
you to 'Never Settle.' T-Mobile (NYSE: TMUS)
couldn't agree more. So, today the Un-carrier launched the Never Settle
Trial, exclusively for Verizon customers, so they can give the
Un-carrier a try with no risk or extra out-of-pocket expense.
And, T-Mobile (News - Alert) kicked off a new campaign of its own laying out the facts
and all the ways wireless users should never settle … like
settling for an old carrier that penalizes you for using too much data,
locks you into a two-year contract, makes you pay to leave, makes you
wait to upgrade your phone, overcharges you outside the country or
repossesses your unused data every month.
"Last week, I said we would hit right back at Verizon - I meant it,"
said John Legere, president and CEO of T-Mobile. "T-Mobile's 4G LTE (News - Alert)
network is the nation's fastest. Not faster for the price … just faster,
period. With T-Mobile, you don't have to settle for trickery, gimmicks
and carrier BS the way you do with Verizon. I'm so confident in our
kick-ass network experience that we're footing the bill so Verizon
customers can give T-Mobile a try."
With the Never Settle Trial, Verizon customers port their number to a
new T-Mobile smartphone and hold on to their old Verizon phone, just in
case. After the trial, if they love the service and want to join the
millions switching to the Un-carrier, T-Mobile will pay off any of
Verizon's Early Termination Fees (ETFs) up to $650 or outstanding device
payments when they trade in their phone and get a new one with
T-Mobile's wildly popular Simple Choice plan. If it doesn't work out,
the customer just hands in their T-obile phone within 14 days, and the
Un-carrier will refund any trial costs from using T-Mobile ... and any
service costs for starting back up with Verizon, like activation or
other related fees Verizon regularly charges. The Never Settle Trial
starts on May 13, and Verizon customers can sign up through May 31.
At the same time, the Un-carrier is launching a new ad campaign -
#NeverSettleforVerizon - highlighting the long list of painful ways
Verizon forces its customers to settle for a subpar wireless experience,
including…
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Paying too much
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A slower LTE network
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Limited data
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Two-year service contracts
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Overages and bill shock
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Waiting to upgrade their phones
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Being overcharged overseas
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Having unused data repossessed every month
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Being trapped by ETFs
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Music streaming eating up their data
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Limited Wi-Fi calling
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No guarantee that plan prices won't go up unexpectedly
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Hidden fees
And, while Verizon is spending seemingly billions touting their network,
T-Mobile is spending billions building out theirs. Not only does the
Un-carrier offer America's fastest nationwide 4G LTE, T-Mobile's
Data Strong™ network has more spectrum capacity per customer than
Verizon. T-Mobile's 4G LTE already covers 275 million Americans and is
on pace to reach 300 million this year. And T-Mobile was first to offer
its customers cutting-edge technologies like nationwide Voice over LTE
and next-generation Wi-Fi calling.
Nearly 57 million Un-carrier customers have already figured out that
they don't have to settle. And more Americans will find out as the ads
hit as part of T-Mobile's national advertising campaign across multiple
networks, as well as digital and social media. To see the new spots,
visit http://newsroom.t-mobile.com/media-kits/never-settle-for-verizon.htm.
To take advantage of the Never Settle Trial, Verizon customers can visit
t-mobile.com or a T-Mobile store between May 13 and May 31.
Trial: Restrictions apply; pay-per-use services not included; qualifying
postpaid service, deposit, & credit check may be required. Phone (News - Alert)
trade-in after trial req'd. for continued service. Payout for return to
Verizon limited to activation fees for wireless service; payment made
via Visa® Prepaid card. Additional validation may be req'd. See
T-Mobile.com for details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The Company's advanced nationwide 4G LTE
network delivers outstanding wireless experiences to approximately 57
million customers who are unwilling to compromise on quality and value.
Based in Bellevue, Washington, T-Mobile US provides services through its
subsidiaries and operates its flagship brands, T-Mobile and MetroPCS.
For more information, please visit http://www.t-mobile.com.
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