Booshaka to Debut the Latest Version of Its Cloud-Based Audience Segmentation and Engagement Platform at DEMO Traction

REDWOOD CITY, Calif., April 21, 2015 /PRNewswire/ -- Booshaka, a fast-growing marketing platform that gives clients the power to connect customer data and make it actionable, will roll out an updated version of its technology at the upcoming DEMO Traction event, which is being held on April 22 at the Mission Bay Conference Center in San Francisco. CEO Erik Ober was selected to demonstrate the Booshaka solution at the invitation-only event, where he will discuss how the platform can increase marketing ROI. The DEMO Traction audience includes CIOs, CMOs and investors who evaluate promising startups that apply smart data to solve business problems.

"We're living in a mobile and social world, and consumers expect personalization – it's table stakes now," Ober noted. "But, integrating customer data into a coherent digital marketing strategy is still extremely complex and expensive. Booshaka makes it easy to connect customer data, generate smart segmentation and take action on it. Our solution is automated, and it delivers ROI."

Customer engagement takes place across many different platforms – social, web, mobile, email, ecommerce and CRM – making it extraordinarily challenging for marketers to get a single, coherent view of the customer and understand the context of the person's interaction with the company. To complicate matters further, operational silos exist within many companies, isolating CRM groups from marketing teams, further bifurcating data and delivery.

Booshaka's solution to this problem is simle, smart and actionable.  Its technology is comprised of three major pillars: (1) a Connector Platform that makes it easy to link up customer data across social, web, mobile, ecommerce and email, (2) an Audience Segmentation Engine that automatically creates and updates custom audiences using big data analytics and (3) an Application Environment that enables marketers to quickly utilize the custom audiences in automated Facebook and Twitter advertising campaigns. 

Booshaka's library of connectors includes Stripe, Magento, Shopify, MailChimp, ExactTarget, Chargify, Facebook, Twitter and several more. Booshaka automatically builds smart segments from these sources such as dormant email subscribers, active Facebook fans who have not visited the website, or prospects that look like the highest lifetime value shoppers.  Booshaka then matches hashed customer emails, cookies and device IDs to user profiles on Twitter and Facebook for ad targeting right from its dashboard.

Social and mobile advertising is a high-growth industry, with current sales of more than $54 billion expected to double to over $109 billion by 2018. Booshaka helps clients leverage data to to communicate more relevantly and sustainably with their customers. Booshaka is a proven platform that is already helping a diverse client base that includes category leading brands like FOX, Unilever, Random House, Rue La La and the Green Bay Packers achieve double-digit returns on advertising spend and triple-digit growth in audience engagement. To find out more, please visit www.booshaka.com.

About Booshaka
Booshaka is an advanced Audience Segmentation and Engagement Platform that helps marketers personalize the customer journey. In minutes, marketers can link up customer data across social, web, mobile, ecommerce and CRM systems. Booshaka automatically generates smart segments from customer activity across these sources, and continuously synchs it to Facebook and Twitter as custom audiences.  Marketers can easily take action on these segments right from Booshaka's dashboard by starting social and mobile ad campaigns.

Leading consumer brands, including Unilever, A+E Networks, Academy Sports + Outdoors, Rue La La and Green Bay Packers, use Booshaka to boost customer engagement and revenue. Headquartered in Silicon Valley, Booshaka investors include SV Angel, Founders Fund Angel, AITV, Streamlined Ventures and Joe Lonsdale. For more information, please visit www.booshaka.com.

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SOURCE Booshaka

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