[March 31, 2015] |
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PulsePoint Introduces Programmatic Direct Solution with Native Capabilities
PulsePoint,
a next-gen advertising technology platform, today announced partnerships
with native ad companies TripleLift, Sharethrough, AdsNative and
Distroscale. These new partnerships support the launch of PulsePoint's
new Programmatic Direct solution that will allow advertisers to deliver
full-funnel brand experiences across native, social and display
inventory at scale.
Key benefits for clients include the ability to buy viewable impressions
on a vCPM basis, high-impact ad units and exclusive deal packages
customized by unique audience interest, content verticals, creative
formats, ad placements and viewability requirements.
"We're excited to rollout this new solution and partner with some of the
industry's leading native, content discovery and social platforms to
give brands the best of both worlds - programmatically powered scale,
efficiency and data-driven insights with the same customization, control
and quality they're used to getting with direct buys," said Sloan Gaon,
CEO PulsePoint.
"PulsePoint is the perfect fit for Sharethrough's in-feed publisher
monetization platform, which is integrated with the top content
publishers across mobile apps, mobile web, and desktop. PulsePoint's
programmatic native solution combined with Sharethrough's
proprietary quality filtering algorithms can deliver the highest quality
user experience and results for both digital publishers and marketers,"
said Curt Larson, VP Product Management, Sharethrough.
"PulsePoint is committed to providing advertisers with high quality
native supply with programmatic efficiencies, " said Eric Berry, CEO and
Co-Founder, TripleLift. "Our partnership helps marketers connect with
consumers through a beautiful, memorable and streamlined brand
experience."
This offering is an evolution of PulsePoint's programmatic distribution
platform, which is currently being upgraded the new OpenRTB 2.3 API
specification and in 2014 managed over 1.2 trillion impressions.
The upgrade will accelerate the company's 2015 focus of bringing the
efficiency and effectiveness of programmatic targeting, distribution and
optimization to upper-funnel, high-impact branding campaigns with a
specific focus on content marketing.
About PulsePoint™
PulsePoint, a next-gen advertising technology platform, fuses the
science of programmatic targeting, distribution and optimization with
the art of content marketing. The PulsePoint platform is powered by
terabytes of impression-level data, allowing brands to efficiently
engage the right audiences at scale while helping publishers increase
yield through actionable insights. Investors in the company include
Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures
(NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital
Partners. The company is headquartered in New York City with offices in
San Francisco and London.
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