[March 27, 2015] |
|
Apple Tablet Sales Decline 15% from 2013 to 2014 while Samsung Manages 7% Growth, Says ABI Research
Apple (News - Alert) and Samsung managed to maintain control over the branded tablet
market in 2014, although Apple carried the market as expected, according
to new data from market intelligence firm ABI Research (News - Alert). Apple's iPad
experienced a decline of 15% in shipments between 2013 and 2014 but
gained 9% market volume QoQ. In contrast, Samsung managed 7% unit growth
due to the success of the company's new flagship Galaxy Tab S slates and
Tab 4 series. ABI Research forecasts a CAGR in shipments of 10% from
2015 to 2020 in conjunction with a CAGR of 3% in revenue. Apple,
Samsung, and Lenovo (News - Alert) have become the big three for branded tablets,
controlling 72% of the market during 2014; making them key leaders
entering 2015.
The year 2015 will be interesting for mobile computing. Microsoft (News - Alert) is
introducing a new version of its OS, Windows 10, and companies are
focusing more on growth in emerging markets. "Companies are seeking new
avenues where they can continue to grow and there is still interest in
markets that are less saturated," says Research Analyst, Stephanie Van
Vactor. "Unfortunately, declining revenues have hurt many companies that
focus on lower-end tablets where profit margins are minimal and
companies offer limited vlue-add services."
The declining revenue of the tablet market is hurting the profit margins
of many companies. Apple's iPad experienced a decline in device revenue
by 15% but was able to remain profitable through its ecosystem, App
Store and successful launch of the new iPhone (News - Alert) 6. "Ultimately, the big
push for tablets to replace PCs was not as successful as many vendors
initially perceived," continues Van Vactor. "Phablets and other
form-factors that are more functional are directly competing with these
devices and stealing market share." ABI Research forecasts conservative
growth, but ultimately, tablets are losing their initial appeal and
remaining a nice-to-have item.
These findings are part of ABI Research's Media
Tablets, Ultrabooks & eReaders Market Research (https://www.abiresearch.com/market-research/service/media-tablets-netbooks-ereaders/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
[ Back To Mobile World Congress's Homepage ]
|