[March 27, 2015]

Klick Health Inspires the Who's Who in New York Health with Experimental MUSE Event Concept

Inspiration took center stage last night at MUSE New York, an experimental new event, curated by Klick Health, to bring together the worlds of science, art and technology, and unite the healthcare industry in extraordinary, new ways.

Making magic: Celebrity illusionist David Blaine, mentalist Bobby Motta and rockjazz pianist ELEW with some of the Who's Who in NYC health at MUSE, an experimental new event bringing together the worlds of science, technology and art to inspire. Pictured left to right: Mark Bard, Digital Health Coalition; Lori Grant, Klick Health; Adrianne Haslet-Davis, Boston Marathon bombing survivor; Peter Flaschner, Klick Health, Matthew Zachary, Stupid Cancer, Leerom Segal, Klick Health; John Nosta, NOSTALABS; Jack Andraka, teen cancer researcher; David Blaine, Bobby Motta, ELEW, Dr. Steven Eisenberg, oncologist (Photo: Business Wire)

Held at The Garage, a former piano factory in midtown Manhattan now owned by fashion designer Kenneth Cole, MUSE featured a guest list that looked a lot like the Who's Who in New York health, all converging to experience the unique blend of TED-like talks, electrifying musical performances, thought-provoking technology installations, and mind-blowing food (by celebrated New York-based Pinch Food Design) in an intimate club-like environment, not typically associated with industry conferences and think tanks.

"MUSE is a modern-day adaptation of the salon from the Age of Enlightenment," said Klick CEO and MUSE Chief Curator Leerom Segal. "Instead of poets, philosophers and artists, we've invited leading physicians, patient advocates, university researchers, health start-ups, and pharmaceutical/biotech executives to share ideas, have meaningful conversations, and connect new dots to generate exciting new possibilities in health."

Committed to shaping the future of digital health, Klick's research and product development arm, Klick Labs, showcased how technology will increasingly play a role in healthcare education and communications.

Traveling through a blood vesel in 3D

"We are constantly exploring how technology can be adapted to advance healthcare education and communications," said Keith Liu, VP of Klick Labs. "The immersive nature of virtual reality, for example, is way more engaging and memorable than a video. With virtual reality, users aren't just watching the experience - they're part of it."

MUSE also demonstrated how 3D animation projection mapping can be utilized as a powerful, new alternative to videos in medical schools, health conferences and doctors' offices with custom, detailed anatomical animation projected onto human life forms illustrating blood flow and disease treatments.

A series of enlightening talks and performances also took to the stage, led by personalities, including:

• Adrianne Haslet-Davis, the professional ballroom dancer who is dancing again after losing her lower left leg at the 2013 Boston Marathon bombing;
• Jack Andraka, the Maryland teen and author of Breakthrough (HarperCollins, March 10, 2015) who, three years ago at age 15, invented an inexpensive early-detection test for pancreatic, ovarian, and lung cancers;
• New York's own Matthew Zachary who was diagnosed with brain cancer at 21 and founded Stupid Cancer, the nation's dominant youth/young adult cancer advocacy non-profit.
• Dr. Steven Eisenberg, the most followed oncologist on Twitter (News - Alert), who creates podcasts and apps to help patients better connect and communicate with him;
• ELEW, the rockjazz musician who combines classic piano technique with modern pop and rock songs, and whose explosively physical style has shaken stages at the Vanity Fair Oscar party, Sundance Film Festival, and Super Bowl, among others.
• Adrian Anantawan, the Yale and Harvard graduate violinist and Terry Fox Hall of Fame member, who has studied with Itzhak Perlman and Pinchas Zukerman, and has performed at the White House, Opening Ceremonies of the Athens and Vancouver Olympic Games and the United Nations.

Google (News - Alert) presented fascinating new technology advancements in health, while the Digital Health Coalition revealed new diabetes research findings, and NOSTALAB's John Nosta shared a transformational secret about genius with attendees.

About Klick Health
Klick Health is the world's largest independent health agency, laser-focused on creating solutions that engage and educate healthcare providers about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick's in-house expertise across the digital universe - strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. For more information on Klick, go to klick.com. Follow Klick on Twitter @KlickHealth.

About Klick Inc.
Klick operates with a fiercely independent spirit at the intersection of technology, creativity and strategy. The Klick family is a diverse group of people who are driven and connected by a shared culture and commitment to the relentless pursuit of awesome at Klick Health, K2 Digital, Klick Learning Solutions (KLS), Sensei Labs and other Klick companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. Klick kicked off 2015 by being recognized for having one of the top 10 intranets in the world. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country's 10 Most Admired Corporate Cultures, Top 10 Greatest Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Klick's co-founders wrote New York Times Bestseller The Decoded Company (Portfolio/Penguin, 2014), the first book about big data in the workplace. For more information on Klick companies, go to klick-inc.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150327005382/en/

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