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SEVEN Releases Services for Mobile Operators, Increases Cloud Telephony Capabilities

SEVEN (News - Alert) announced the general availability of Ping, a set of packaged services for mobile operators and device manufacturers to “push enable” messaging, social networking and mobile applications on superphones, smartphones and mass-market devices. Ping is powered by System SEVEN, a mobile push platform already deployed with great success on hundreds of device models and proven to reliably scale to millions of users.
According to Trevor Fiatal, chief technology officer and co-founder of SEVEN, from the get-go, the company envisioned a mobile world beyond pure voice and messaging, and hence designed the System SEVEN platform to support all forms of data, not just e-mail.
“Doing so has given us the scalability to meet global customer needs, whether for traditional messaging such as email or for newer trends such as today’s high-growth social networking applications,” Fiatal said. “We believe that this foresight and experience in building a push-enabled network that can easily grow as new mobile markets mature has been and will continue to be a key advantage for SEVEN over our competitors.”
SEVEN has taken a mobile cloud computing approach to Ping. This allows the company to efficiently provide push applications such as email, instant messaging, social networking, and any application that needs to be connected to or exchange data with the cloud, to mass market devices, including lower-end feature phones, smartphones and next-generation super-phones.
With Ping, the company is opening its platform to partners and customers enabling them to take full advantage of the SEVEN push and synchronization technology. The SEVEN platform and Ping bring significant efficiencies in wireless data synchronization: savings in precious battery life; reduction of the cost of service delivery; superior user experience; and optimization of data traffic on the network, which in some instances represent the majority of an operator’s traffic.
Any device and any application on the device can now benefit from robust push and synchronization mechanisms that are critical to avoiding the overhead of directly and constantly polling multiple data sources from the handset, and are a must to preserve the device’s battery life. The support for push notifications and background synchronization are relevant to all aspects of a mobile device from messaging, social networking and contacts, to the calendar, camera, location, caller ID, media player, and more.
Ping 1.0 is already in use by SEVEN and several of its partners. SEVEN is continuing to expand the breadth of the product offering over the coming months. SEVEN is conducting demos of Ping-powered mobile applications at Mobile World Congress in Barcelona in Stand AV31 on a variety of manufacturers’ devices. Ping has been shortlisted by GSMA (News - Alert) for the Best Mobile Service Delivery Platform award, which will be announced during the Mobile World Congress.
Recently, cloud telephony provider, Ifbyphone’s CEO Irv Shapiro (News - Alert) told TMCnet in a recent podcast that the main advantage is that companies have no upfront capital costs at all.
 “Traditional IVR technology from the largest call center equipment manufacturers often run two to four thousand dollars per port,” Shapiro said.

Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Kelly McGuire

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