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Mobile World Congress Feature Articles

February 16, 2010

Nokia Siemens Intros Insight & Experience Framework at Mobile World Congress


An intelligent use of customer data to understand their behavior is the key for any company to succeed in the market. Although there is a vast amount of customer data available for most of the companies, many of them fail to properly analyze the customer behavior with this data. Now, Nokia Siemens Networks (News - Alert) is introducing its Insight & Experience Framework at the Mobile World Congress (News - Alert) in Barcelona to help them with this problem.

 
 A good system to track the customer behavior can bring in lots of advantages to the service providers. It helps them to provide better services and increase their revenues.
 
With this framework, the service providers can derive real-time, actionable insights from the wealth of customer data available across their networks. It consists Nokia Siemens Networks’ consulting and systems integration expertise with a set of software products. Also, the service lets service providers to find the pieces of information that are most useful for enhancing a subscriber’s service experience.
 
“Today, it is hard for service providers to leverage the full potential of the real-time customer data at their disposal,” said Juergen Walter, head of Business Solutions, Nokia Siemens Networks. “We are offering a way for them to not only use this data to improve their insights about customer behavior, but to go even further and use long-term trend analysis and customer understanding to trigger automatic actions.”
 
Based on “customer experience indexes,” the framework enables a subscriber’s experience to be visualized and modeled in a graphical presentation. These indexes are values that sum up how subscribers are experiencing their service and relationship with the service provider.
 
Recently, Telefonica (News - Alert), a communications solutions provider, and Nokia Siemens Networks showcased a live Long Term Evolution or “LTE (News - Alert)” demonstration with high-speed mobile broadband applications in a real-network environment at the Mobile World Congress, Barcelona. According to Telefonica, LTE is the way to go as the needs of customers grow and mature. The demo consisted of LTE radio and core network equipment from Nokia.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Kelly McGuire










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