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Mobile World Congress Feature Articles

February 16, 2010

Rambus to Showcase Mobile Memory and LED device at Mobile World Congress


Rambus (News - Alert), one of the world’s leading technology licensing companies, will be showing live demos of its two new products, Mobile XDR memory architecture and including MicroLens optical design technology, at the Mobile World Congress (News - Alert) and the MobileFocus Global event held in Barcelona, Spain, from Feb. 15 to Feb. 18, 2010.

 
The company specializes in the invention and design of architectures focused on enhancing the end user experience of computing, communications and consumer electronics applications. According to Rambus, Mobile XDR memory architecture is the world’s fastest and most power-efficient memory for mobile applications that is capable of achieving data rates of 3.2 to 4.3 Gigabits per second per pin at an unprecedented power efficiency of 2.2 milliwatts per Gigabit per seconds.
 
Mobile XDR memory is ideal for the low-power and high-performance requirements of next-generation smartphones, netbooks, and mobile gaming and multimedia products. Rambus’ patented innovations and breakthrough technologies in the area of high-speed memory architectures and complementary technologies have helped industry-leading chip and system companies bring superior products to market. Rambus’ technology and renowned integration expertise solve some of the most complex chip and system-level interface challenges.
 
Another product that Rambus is presenting at the World Mobile Congress is a new lighting technology called MicroLens optical design technology, which allows designers to achieve efficient uniform brightness in edge-lit LED backlights.
 
In small form factor displays for mobile phones and portable consumer electronics, backlights can be implemented with just a single LED device. And in large displays for HDTVs, Rambus LED technology can enable backlights that use fewer or less expensive LEDs than required for conventional edge-lit implementations.
 
Rambus licenses both its world-class patent portfolio as well as its family of leadership and industry-standard interface products. Through the showcase of Mobile XDR™ memory architecture and MicroLens™ optical design technology, Rambus will be able to offer solutions to some of the most complex chip and system-level challenges and a new dimension to mobile technology.
 
Rambus seems to be growing pretty aggressively. Last week, the company launched its Mobile XDR&trade, a memory architecture for next-generation mobile products. Mobile XDR memory is based on innovations from Rambus' groundbreaking Mobile Memory Initiative introduced last year. This initiative offers a high-bandwidth, low-power memory architecture to enable devices that exceed the power and performance targets for next-generation mobile products.

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire










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