), a provider of mobile barcode reading and advanced image processing technologies that link the physical world with the mobile web, helping media, advertising and marketing companies reach the consumers with effective campaigns and better ad performance, has reportedly
announced that it will exhibit its ‘i-nigma barcode reader’ at Mobile World Congress
2010 to be held in Barcelona next week It will also display a wide variety of its mobile barcode reading solutions including an advertising campaign tracking platform at the event.
The solutions offered by the company enable mobile operators in utilizing the full potential of mobile marketing and advertising campaigns, and help the mobile users to access rich content and services on the mobile internet.
3GVision’s i-nigma is a comprehensive mobile barcode solution, which consists of a barcode-creation, campaign management and reporting platform; and offers comprehensive data about individual people interacting with mobile campaigns. Mobile operators leverage its capabilities for generating new revenue streams while advertisers, brands and content providers are able to link static media to interactive mobile and web based content to create innovative and engaging campaigns.
The solution offers real time tracking on current campaigns, which includes number of codes scanned and response shown by the users classified according to location, time and media. The tracking help advertisers and brands refine campaigns and measure return on investment.
Leveraging the ‘i-nigma barcode reader’ provided by the company, more than 150 million users in the world use their mobile phone camera to scan and decode 1D/2D barcodes from newspapers, packaging, billboards and posters. They use the devices to scan QR and Data Matrix codes, which leads them to access the Web content directed by the barcode.
The solution lets users have instant mobile access to view videos, music and their favorite Web sites; receive directional maps, special discount offers and check online prices. Additionally, they can also send an SMS, make a call and even save contacts to their mobile address books without typing any URL.
3GVision plans to display a world map of live mobile barcode scans at the event. The map will display current i-nigma user numbers and real-time mobile campaign metrics, analyzing the results in real time. The company will also demonstrate its mobile payment solutions including barcode shopping with 1D barcodes, along with the latest mobile barcode applications and campaigns across the world.
Recently, 3GVision had reportedly announced that TrueMove, a mobile operator from Thailand had selected
its i-nigma 1D/2D barcode reading solution for promoting the operator’s 3G trial services in the country.
Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.
Edited by Amy Tierney