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Mobile World Congress Feature Articles

February 17, 2009

Bharti Telesoft Launches Application to Transform Voice Application Delivery


Bharti Telesoft (News - Alert) has been a player in the integrated VAS solutions market for mobile operators for years, and now the India-based outfit has moved beyond its traditional solutions with the launch of an aggregation system designed to transform operators’ ability to quickly launch new voice applications.


The platform, Aggregated Voice Applications Network (AVAN), enables operators to deliver a portfolio of voice-activated rich applications, as well as to optimize existing networks. In the long run this helps increase efficiency in terms of network utilization and operational resources, according to Manoranjan Mohapatra, CEO of Bharti Telesoft.
 
Mohapatra said the company’s ongoing mission is to support mobile operators in the emerging market space in their efforts to achieve goals of service innovation and performance improvement.
 
“Voice-enabled access to content is critical for operators in emerging markets, where new subscribers require voice-based services,” he said.

While Bharti Telesoft has deployed products and solutions in over 70 countries for over 100 customers, with its deployments enabling value added services for over 500 million subscribers worldwide, it has a special focus on emerging markets such as Latin America and South East Asia.
 
And its AVAN is designed to serve customers in those markets, with a focus on cost savings that enable service providers to rapidly rollout new voice-enabled services to meet subscriber demand with minimal investment.
 
“AVAN also supports the developer community as we are able to launch applications from a wide range of sources – such as resource-constrained start-up companies or individuals who have created a novel application,” said Mohapatra.
 
The plug ’n play approach to applications delivery of AVAN enables them to be launched faster than previously possible by “abstracting” the operator’s core network and VAS elements and providing a generic layer to application developers, according to Mohapatra.
 
Mayank Sharma, vice president of mLifestyle Solutions at Bharti Telesoft, said an additional benefit of the platform is its ability to help improve market and financial performance by reducing capex and opex investment, enhance operational efficiencies, and establishing and reinforce a market leadership position by setting benchmarks for performance, security, innovation and profitability.

As TMCnet recently reported, Bharti Telesoft is showcasing its integrated VAS portfolio at the Mobile World Congress from February 16 – 19 in Barcelona, Spain. The company has also been nominated for the GSMA (News - Alert) Global Mobile Awards in the Best Mobile Money category for its pioneering mBanking solution.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim’s articles, please visit his columnist page.

Edited by Tim Gray










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