Does Your VoIP Brand Need a Mobile App? In a Word, Yes

Advertising has certainly become far more complex and integrated since the age of the Internet and social media. Businesses have options today that were a mere dream way back when, but with all of these options, it’s imperative to plan, execute, and find where your presence is going to offer the most return on your investment. We know that we’re living in a mobile, digital era, so why aren’t you in the app marketplace?

You’ve probably seen big brands like Best Buy (News - Alert), Nike, Starbucks, and 7 Eleven utilize branded mobile apps—but mobile apps are useful for VoIP businesses as well.

Forbes Magazine writes, “Every business should be thinking about building apps today. It’s not a fad or a passing trend. It’s customer service.”

REVE Systems discusses why VoIP service providers need to be in this market space, the key takeaway point being is that it “enhances the brand visibility.”

“Although, being present in the app stores increases the possibility to be exposed to millions of visitors, the right apps marketing strategy is the key mantra. Without the right tactics, the visibility of your apps is bound to suffer,” writes REVE Systems in a recent blog post.

So, knowing that, what should your app do or not do?

App developers and marketers should work together to create an app that is compelling enough to earn a spot on a mobile user’s home screen; they also have to create a meaningful impact—whether it’s communicating a certain message, persuading customers to try, or continue using, the brand.

Mobile is the easiest method to engage your customers while also attracting new ones toward your business. Mobile apps offer you a single platform from where you can operate a variety of other processes, such as promoting your product, earning revenue by way of in-app advertising. offering discount and coupon codes, and most importantly, getting your customers to spread the word.

Mobile is no longer just a luxury. It has now emerged as a necessity for users, developers and businesses alike. Users who once browsed websites on a PC now do so on their mobile devices. Everything, including payment, has now become mobile.