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Mobile World Congress - Featured Article

What Can You Do with iBeacon?


Wireless communication has opened up a ton of possibilities for communication. More and more companies are coming up with unique ways to make it possible for people and devices to communicate with each other. One such product is RadBeacon developed by a company called Radius Networks, and this product uses the iBeacon technology.

iBeacons are based on Bluetooth Low Energy and they are used to transmit messages to mobile devices that are within a short range of about 100 feet from the beacon. It is best used to create location specific applications such as in-store apps that would give information about the latest products within the store to every customer. It can also be used to provide context sensitive information to users to help them make the most of the provided information.

Other than providing information, iBeacon can be used for a range of real-life applications such as payments at a Point of Sale (POS). Users can make payments without removing their wallet when they enable iBeacon technology as the POS terminal can directly interact with the smart wallet using iBeacon. In fact, this technology has opened up a world of opportunities for low range, short distance communication.

To further popularize iBeacon and to encourage other companies to create devices using this technology, Radius Networks has partnered with the social media expert Mobsifera to bring iBeacon to the Mobile World Congress (News - Alert) to be held in Barcelona from the 24th to the 27th of February. Using iBeacon, both these companies have created a scavenger hunt contest where players have to find six RadBeacon using iBeacon technology. Every contestant who finds the six RadBeacons will be entered into a sweepstakes and the winner will get a technology prize worth more than $1000. This is sure to be an exciting event for the participants at MWC.




Edited by Cassandra Tucker


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