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Mobile World Congress Feature Articles

March 02, 2012

New OTT Applications Identified by The Now Factory to Protect Operator Revenues


The Now Factory recently announced the launch of its new Rapid App Identification (RappID) service. This new service has the ability to quickly identify the rise of smartphone and Over-the-Top (OTT) mobile applications on data networks which will enable operators to protect their existing revenues and enhance their overall customer experience. The Now Factory is a global provider of customer insights for data services and recently showcased this service at the Mobile World Congress (News - Alert) in Barcelona, Spain.


In a release, Paul Colgan, CTO of The Now Factory said, “In many cases, operators only become aware of the presence of specific OTT applications on their data networks after they go viral. The impact on existing revenues and network performance accelerates as each day goes by. Our powerful mobile application detection capabilities enable operators to identify the emergence of OTT applications on their data network within days, helping mitigate the impact on revenues and deliver an optimal customer experience.”

The Now Factory’s RappID service further enhances its existing product portfolio by offering actionable insight into the growth rates and impact of applications like iCloud, WhatsApp, Skype (News - Alert), Netflix and others on the data network.

A number of operators have reported that their revenues have dipped since the introduction of OTT applications. They will continue to face these challenges as the market for OTT voice and messaging services continues to grow at a rapid speed. Operators will be able to address these challenges if they are able to detect these applications.

The new service from The Now Factory helps them identify these applications thereby enabling them to protect their income and leverage the opportunities that are available. Operators can use the information to formulate and implement strategies that help them to strategically increase revenues and offer customers quality service.

In other news, The Now Factory recently announced that it is seeing significant variation in data throughput across different smartphone subscribers, including iPhone and Android (News - Alert) subscribers, as the consumption of multi-media applications and services continues to accelerate.

Working with a number of global Tier-1 mobile operators, The Now Factory, through its Active Subscriber Intelligence (ASI) platform, measures mobile data throughput at a granular level, identifying the impact that specific applications and services have on the level of throughput smartphone subscribers experience across different locations and time periods.






Edited by Jennifer Russell










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