OPTICOM is enabling OTT service providers to manage their QoE with Standards based end-to-end metrics on the Smartphone through “Smart Testing.” The company is promoting Smart Testing at this year’s Mobile World Congress (News - Alert) and describes the process as embedding Quality-of-Experience (QoE) measurement capabilities on commercial off-the-shelf (COTS) smartphones.
Smart Testing is an alternative to the expensive wireless communications drive test equipment owned by Telcos, and is also known as “App-2-App Testing.”
OPTICOM GmbH is a vendor for Voice, Audio and Video quality measurement technology and OEM products for the analysis of Mobile and IP-based networks. The company expects Smart Testing by Apps to make a significant impact on the wireless communications drive test equipment market.
“Currently, most of the installed base of Quality-of-Experience test equipment is in the hands of Telcos, so it is just not accessible for OTT service providers,” said Michael Keyhl (News - Alert), CEO and founder of OPTICOM. “In this highly competitive scenario, however, OTT service providers need versatile tools which – regardless of any network infrastructure – can guarantee they deliver services of adequate or even premium quality, as in the case of HD Voice.”
Smart Testing is based on OPTICOM’s experience in the co-development of the latest ITU-T Standards, and works independently from a network infrastructure, in the same fashion that OTT services are not tied to a specific Telco’s network.
OPTICOM claims its software-based Apps can easily be installed on COTS Smartphones, or embedded in applications, both, hidden or visible to the end user. OPTICOM has always actively participated in Mobile World Congress.
Last year it announced plans to introduce a range of OEM products implementing POLQA at the event.
Edited by Jennifer Russell