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Mobile World Congress Feature Articles

February 18, 2011

Wholesale Applications Community Challenged by Silent Communications


An open memo to the members of the Wholesale Application Community has been issued by Max Bluvband, CEO of Silent Communications. The memo has been issued in anticipation of the Wholesale Applications Community’s planned announcements and demonstrations for Mobile World Congress 2011.


In a release, Bluvband said, “Silent Communication (News - Alert) applauds Wholesale Applications Community members for working together to overcome mobile fragmentation and advance the goals of the mobile telecoms community. The continued proliferation of mobile devices and operating systems presents a daunting challenge to the mobile ecosystem, and this challenge is especially pronounced for mobile network operators seeking to expand their presence in the high-value mobile application marketplace.”

According to Bluvband, overcoming mobile fragmentation which is the goal of the Wholesale Applications Community might take years to be realized. However mobile operators can immediately embrace technology which will help them to roll out high-value services to their subscribers. These services will be across all devices and operating systems. This capability is offered by Silent Communications today. By investing in the research and development resources, the company has done the hard work to transform this capability into a reality.

Bluvband added that high-value services to any mobile device on any VAS provider network infrastructure can be rolled out by mobile operators. This will be possible with Silent’s serverless Device and Network Agnostic or DANA deployment technology. Mobile operating systems like Java, Symbian, Android, iPhone (News - Alert), Blackberry, BREW and Windows Mobile will be supported. The successful roll-out of services spanning Visual Voicemail, Mobile TV and Application Stores clearly proves the value of DANA.

In a release, Bluvband said, “The resources and time required to develop customized services for an ever-expanding universe of devices and operating systems is immense, and operators have largely ceded this activity to the developer community and instead focused their efforts on building out network infrastructure. In so doing, operators are ceding significant app-driven revenue while assuming the tremendous cost burden of accommodating skyrocketing app-driven data traffic.”

According to Bluvband, operators who want to advance their interests in the mobile application value chain are able to proceed in the right direction. Their efforts have been encouraged by the company by offering immediate support.



Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell










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