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Mobile World Congress Feature Articles

February 15, 2011

WAC Announces Commercial Launch at Mobile World Congress 2011


It is very important day for the Wholesale Applications Community (WAC), an organization that was created to increase the overall market of mobile applications. Celebrating its first anniversary, the Wholesale Applications Community (WAC (News - Alert)) has commercially started working as an organization at Mobile World Congress.


According to a press release, WAC CEO, Peters Suh (News - Alert) will be joined by a number of CEOs from the organization’s 68 member companies as he unveils WAC-powered storefronts, demonstrates WAC-compliant handsets and Web applications, and provides a view of future developments in WAC.

Suh said that by "Working together in a unified manner as an industry, we are having a positive impact on the mobile application development ecosystem, providing developers with a simplified method of creating applications and content, and delivering them across operator, handset and operating system. With the commercial launch of operator storefronts, handsets and applications, all based on WAC, we can say that WAC is now officially open for business."

WAC has also introduced the WAC 2.0 specification that supports HTML5 Web applications with rich multimedia capability providing developers with an increased set of mobile-specific functionality including file system, calendar and orientation.

WAC showcases a WAC 3.0 application that features compelling video and music content including ringtones, social networking, messaging and ticketing capabilities.

The success of WAC will be analyzed not only by take-up from operators, handset manufacturers and end users, but also by the inputs from the developer community and the applications they develop for today's market-leading brands.  

With the goal to reduce fragmentation in the application market, WAC announced that it will enable applications from alternative applications development environments to make similar use of these network assets.


Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee










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