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Mobile World Congress Feature Articles

February 15, 2011

Oracle's Comprehensive Software Suite to Strengthen Cox's Wireless Business


Cox Communications' new offering of wireless in its bundle of digital cable, high-speed Internet and telephone services is getting a boost from Oracle’s (News - Alert) Comprehensive Software Suite, Oracle reported from Mobile World Congress in Barcelona, Spain. This integrated, end-to-end suite of applications and infrastructure is said to manage the complete concept-to-cash process. This covers everything from the offer creation to sales, customer care, order management, fulfillment and billing.


"In launching our wireless service, it was imperative to have systems that let us deliver timely offers, unique service bundles and flexible payment plans, while ensuring that our customers can easily order, activate and change services," said Stephen Bye (News - Alert), vice president of wireless, Cox Communications. Oracle Communications Billing and Revenue Management does that while helping to increase the number of multi-play customers and expand the number of services they use.

Cox (News - Alert) is not alone in its adoption of Oracle Communications Billing and Revenue Management. An industry-specific suite for communications service providers that resulted from the combination of Oracle and Portal Software, it is used by a number of service providers, including France Telecom, Vodafone, FASTWEB, US Cellular, Telecom Argentina (News - Alert), Sony, XM Satellite Radio, and Telstra. This unified platform is designed to enable service providers to improve time to market of new services, build stronger brands, and lower operational costs by managing, monetizing and maximizing each revenue stream for any customer type, service offering, partner relationship, payment method, business model or geography.

Cox will also be aided by Oracle's Siebel Customer Relationship Management (CRM) to help it provide its customer service and sales reps with a complete view of their customers in order to give them a personalized experience with the aim of improving customer satisfaction. 

Cox’s retail locations will be supported by Oracle Retail Point-of-Service and Oracle's Demantra Demand Management to help provide better customer service and keep operational and inventory costs down.

In other news, TMCnet reported that Oracle Platinum partner Optimum (News - Alert) Solutions is implementing Oracle's PeopleSoft Enterprise 9.1 at Premera Blue Cross. Four solutions have been successfully deployed.


Linda Dobel is a TMCnet Contributor. She has been an editor in the contact center space for more than 25 years, and has the distinction of being the founding editor of Customer Inter@ction Solutions (CIS) magazine. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf










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