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Mobile World Congress Feature Articles

February 15, 2011

IPWireless and Amdocs Showcase Mobile Broadcast Apps at Mobile World Congress


Looking to showcase rich, consumer-friendly multimedia applications for mobile TV and video recording and catch-up with live TV, IPWireless has teamed up with Amdocs to showcase various mobile broadcast (IMB) applications on the Samsung (News - Alert) Galaxy S and Galaxy Tab at this week’s Mobile World Congress in Barcelona, Spain.


By overlaying a highly economical content delivery network on top of their existing 3G network, IMB technology has been endorsed by the GSMA (News - Alert) and allows mobile operators to leverage their currently underutilized 3G spectrum. Allowing popular content and applications to be streamed simultaneously to an unlimited number of devices, IMB-enabled networks bypass increasingly congested RAN and Core Networks, support vastly expanded capacity, according to a press release.

Amdocs’ (News - Alert) solutions for designing rich mobile media experiences combined with our core IMB technology enabled us to rapidly design compelling applications for a wide range of smart phones and tablet devices,” said William Jones, chief executive officer of IPWireless. “We’re pleased to work together to demonstrate these mobile broadcast applications on today’s popular devices including Samsung’s Galaxy Tab and Galaxy S smartphone.”

Allowing consumers to access either instantly or at a time that is convenient to them, with IMB, mobile operators can deliver live broadcast content, such as TV and digital radio, as well as store top shows, music, eBooks and other popular content in a “secure digital content locker.” With very high quality, no buffering and with up to 70 percent less battery usage on devices, content can be refreshed as often as required, or in real time for time-sensitive items such as news or sports-related content.

IPWireless recently launched an Integrated Mobile (News - Alert) Broadcast (IMB) accessory for the iPhone 3GS, iPhone 4, and iPad. The new launch offloads 3G mobile data such as high-quality video and thus relieves network congestion. The company has included in the new solution its core IMB technology and rich media technology from Streammezzo, an Amdocs company. The technology has been endorsed by the GSMA.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tammy Wolf










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