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Mobile World Congress Feature Articles

February 14, 2011

Microsoft Innovates and Upgrades: Keeping Windows Phone 7 in the Market


Time flies when having fun and playing with your new smartphone. But there is no fun if your phone falls behind the times – making upgrades essential. Therefore, as announced at the Mobile World Congress 2011, Microsoft (News - Alert) is already planning to fill in some of the key gaps from the initial Windows Phone 7 release with two updates due out this year.


It was the close of 2010 when Microsoft Windows Phone (News - Alert) 7 came on the scene, with Microsoft boasting that it would push ahead of the pack with its combined integrated platform and Microsoft Xbox LIVE service. Matt Thompson, general manager for developer and platform evangelism for Microsoft, believed that LIVE integration will be the “hook” that brings new customers into the fold, as well as draw the attention of all those Xbox LIVE players out.

Microsoft also ensured its market popularity in other ways, implementing new methods of advertising such as giving all 89,000 staff a free Windows Phone 7, during the holiday season. What with Microsoft Corp. seeing a quarterly profit jump of 51 percent because of the increase in demand for Windows 7, and a recognizable record first-quarter revenue of $16.20 billion, the company spread the yuletide cheer to its employees. There was excessive competition this past holiday season, and Microsoft needed to promote loyal consumerism, even among its employees.  

Microsoft’s Windows Phone 7 seems to be the gift that keeps on giving as Microsoft CEO, Steve Ballmer (News - Alert), announced the plans to demo only a couple of features of the release, including improved multitasking, simultaneous game play with an Xbox, as well as the addition of the company’s Internet Explorer 9 browser. Although these highlighted features are due for release a later in 2011, March brings the long awaited copy and paste features to the operating system.

Senior Vice President, Andy Lees (News - Alert), indicated that the release later this year should answer critics that were worried about Microsoft’s ability to innovate fast enough to rival with the iPhone (News - Alert) and Android.


Jaclyn Allard is a TMCnet Web Editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard










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