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ZTE to Launch Cloud-based iMarket at Mobile World Congress 2011

The Mobile World Congress is the mobile industry's "must attend" event, from February 14-17, 2011. The conference agenda, an integral part of the Congress, will showcase dynamic speakers from a broad range of companies, and will feature in-depth sessions covering the industry's key growth areas. The event will take place in Barcelona.

ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, is expected to use the event as a platform to launch its cloud-based application store iMarket to global operators. The aim of iMarket is to buttress ZTE's (News - Alert) position as a provider of operator services and devices and also offer a converged trading and services platform that can subsequently become an inherent part of their business.

As iMarket is a cloud-based service, operators can manage their own-branded delivery services and content and depending on customer and user demand, content and apps can be either downloaded and used offline or experienced online. Tens of thousands of applications are already available on the ZTE iMarket and the providers are expected to continue to work with ZTE to develop the business around the world and also continue to contribute and improve the iMarket service and experience.

The benefit of the ZTE iMarket will filter down to the middle and small operators around the world, who will expand and develop their business with the help of the applications store services. ZTE can cater to individual requirement and provide consultancy and platform deployment services to suit their requirements. Its corporate-level partnership system will provide partners with long-term support by a system of resource-sharing, a communications platform, and an open and innovative synergistic business model.

ZTE iMarket is already in commercial use with the world’s largest WCDMA operator, China Unicom (News - Alert). The two companies are cooperating on a wide range of programs including services design, services operations and developer recruitment.

In a press release, Yu Yifang, vice president and general manager of services products at ZTE said, “ZTE has made major investments in the development of cloud computing, and mobile Internet applications including the Internet of Things in recent years. In 2010, ZTE Internet of Things was deployed at Expo 2010 Shanghai and received a CDMA Development Group Award. ZTE iMarket is a continuation of those significant developments.”

In a related news release, ZTE Corporation announced that the company

was awarded the Best Practice Award for being Frost & Sullivan's "2010 SDR Equipment Vendor of the Year" in recognition of ZTE's outstanding contribution to the development of Software Defined Radio technology and the wireless communications industry. Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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