Red Bend Software to Exhibit at Mobile World Congress 2011
Red Bend Software, a major player in mobile software management (MSM), will exhibit at Mobile World Congress (News - Alert) 2011, being held in Barcelona, Spain from Feb 14-17, 2011. Red Bend Software, a major player in mobile virtualization software, provides software solutions for managing firmware, applications and devices over the air.
The company claims that its products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices.
In September, TMCnet reported that with an eye on the mobile virtualization market, Red Bend sought to enhance its product line with the integration of virtualization technology for mobile handsets. In connection to this strategy, Red Bend Software (News - Alert) has recently acquiredVirtualLogix, a key player in real-time virtualization software technology for mobile products including wireless handsets.
According to the industry watchers, the addition of VirtualLogix’s (News - Alert) successful products and highly skilled team will enable Red Bend to enter the high-growth mobile virtualization market and broaden its management solutions. This will help Red Bend to further expand its clientele among device manufacturers, semiconductor vendors, software developers and service providers by offering feature-rich, highly customizable, affordable and secure mobile phones and connected devices.
The mobile industry is at a juncture, where customers are demanding smarter devices, richer applications, personalized services and faster connections. But a number of technical and commercial constraints are slowing innovations and driving up costs. At this point in time, what the industry needs is the smooth exchange of innovations across the industries to bring affordable, exciting mobile services to consumers and enterprises. The Internet and computer industry players can’t offer a holistic solution to this shortcoming.
Red Bend tries to address this challenge by combining its widely deployed mobile software management products with the leading VLX mobile virtualization software from VirtualLogix. The combined solution is expected to enable mobile industry players to securely and independently manage different software assets on mobile devices and bring advanced, cloud-based mobile services to market faster and more profitably.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell