Avaya, a global player in enterprise communications systems, software and services, will showcase data solutions at Interop (News - Alert) Las Vegas 2010, one of the industry's data networking trade events.

The company also plans to unveil new products for its burgeoning market during the event.

Officials with Avaya said the company's President and CEO Kevin Kennedy (News - Alert) will be featured in this year's opening keynote session to discuss industry trends toward 'Fit for Purpose Communications.'

Kennedy will examine how real-time video, presence, messaging, multimodal collaboration and conferencing are making unprecedented demands on enterprise networks, and how "Fit for Purpose" networking and SIP-based communications technologies are setting the stage not only to reduce Total Cost of Ownership, but boost productivity and redefine the user experience -- all while laying the groundwork for tomorrow's growth opportunities.

Company officials said Avaya (News - Alert) will be launching key new data products at Interop, and will have senior executives on hand to discuss product portfolios, go-to-market strategies and growth plans, as well as provide updates on company integration activities.

According to company officials, the Avaya booth will showcase the latest in Unified Communications (News - Alert), VoIP and data networking technologies that reduce costs, improve productivity and position companies for growth.

Exhibits will be offered across Avaya Aura, Data, UC, and Global Services portfolios. Data networking demonstrations will include Network management solutions, WLAN, IP Telephony, SIP Gateways, energy savings (including Avaya's Energy Savings Calculator) and guest management, access and policy management technologies.

Back in March, Inova (News - Alert) Solutions, a provider of call center reporting technology, had announced that its Inova LightLink middleware is compliant with Avaya IQ 5.0.1 using the Inova historical interface to capture ACD contact center data from Avaya Aura Communication Manager.

The LightLink middleware helps contact centers monitor and report key metrics from various sources, including automatic call distributors, workforce management systems and internal databases, in order to streamline operations and improve productivity.

LightLink supports visual reporting on LED reader boards, LCD monitors, web-based dashboards and agent computer desktops.

Previously, Inova LightLink achieved Avaya compliance with Avaya IQ using the Inova real-time interface, and now it is also compliance-tested by Avaya for compatibility with Avaya IQ 5.0.1 using the historical interface.