San Diego-based PacketVideo has announced that it has been selected to bring AT&T’s (News - Alert) new end-to-end mobile music service to market. The announcement was made at the CTIA show, happening this week in Las Vegas.

Offering a unified music experience, the AT&T Music service integrates online genre and personalized radio stations, melody match and lyric lookup services, ability to buy and download full songs and albums and more into a single, easy-to-navigate interface.

“PV embraced this opportunity to bring to life the way AT&T re-imagined how the mobile music experience should look, feel and perform for wireless customers,” said James Brailean, CEO, PV. “With the monumental shifts we’ve seen in other areas of mobile entertainment over the last two years, they recognized a need to make mobile music simple, seamless, and relevant in users’ lives. We’re excited to work with AT&T to bring such a compelling service to fruition.”

“AT&T has built a robust, best-in-class, new mobile music experience for very affordable but powerful phones,” said Ted Woodbery, vice president of Wireless Data, Voice and Ancillary Products for AT&T Mobility and Consumer Markets. “In collaboration with PacketVideo (News - Alert), we were able to bring to life our vision for the kind of seamless integrated mobile music features that we feel will really resonate with our customers.”

Subscribers to AT&T Music can enjoy 40 commercial-free genre radio stations and even customize radio stations as per their preference. Another interesting feature is ‘song match’ that allows users to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere. In addition they can preview, buy and download songs and albums straight to their phone.

A subsidiary of NextWave Wireless (News - Alert) Inc., PacketVideo has been powering the world’s leading multimedia services on millions of home and mobile devices.