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CTIA Wireless Feature Article


May 11, 2012

Kyocera Brings Three Game-changing Smartphones to CTIA in New Orleans


You may know Kyocera (News - Alert) for manufacturing and distributing an array of innovative smartphones and devices that appeal to very specific audiences in the mobile industry today. But the 53 year old Japanese company, which has been in the market for 12 of those years, prides itself in taking a different approach with smartphones today, where operators are seeing opportunities to capitalize on elements that are missing. Take Kyocera’s dual screen smartphone released last year for example, which was designed with the gamer and multi-tasker in mind.


At CTIA (News - Alert) Wireless this past week, Kyocera featured three of its latest devices that keep the best interest of very specific consumers in mind, such as the water accident-prone user, the QWERTY keyboard fiend and the one always looking for a little extra ‘volume’ if you will.

The first phone appeals to users of the 82 million phones that are destroyed by some kind of water damage each year, be it a swimming pool, a puddle or the embarrassing toilet scenario. Kyocera’s Hydro is designed with water resistant capabilities that comply with the ingress protection or IP code. This phone can withstand up to 30 minutes of water submersion in a meter of water and is equipped with with Android’s (News - Alert) Ice Cream Sandwich OS and a 3.5 inch screen.

The Hydro is the first water resistant phone to be available to the mass market. Kyocera has a lot of history with making water resistant phones, as it currently produces 14 others in the Japanese market. In the U.S., the manufacturer has released three others but they are ruggedized for military specified devices.

While Kyocera has yet to announce carrier availability for the Hydro yet, it will be a CDMA device available for both prepaid and post paid services late this summer.

Next on the lineup of new devices is the Kyocera Rise which by a specifications standpoint is almost identical to that of the Hydro (minus the water resistance) offering the Android OS and CDMA capabilities. The differentiating factor for the Rise, however, is the addition of a QWERY sliding keyboard, appealing to consumers who can’t part ways with their traditional keyboard but are looking to transition to the world of touchscreen devices.

Kyocera shared with TMCnet, that while a large percentage of smartphone users have made the move to touch-enabled smartphones, 70 percent actually prefer a QWERTY keyboard. The Rise provides the comfort QWERTY users are accustomed to with the new capabilities offered by smarter devices. This phone will be available at some point later this summer or early fall.

The last smartphone Kyocera featured at CTIA is one that utilizes a new technology that is currently being demoed in Japan that uses the same ceramic transducer technology that can be found in hearing aids.

While this new device will be ideal for hearing impaired users, it is targeted towards any consumer that is looking for a phone that is able to accommodate its users in louder environments, since its technology blocks out ambient noise and directly targets your eardrum. Kyocera believes this device will be most beneficial to those working in loud atmospheres such as warehouses, construction sites, truck drivers, etc.

As this smartphone is still a prototype, it has still yet to be named and will not be available in the U.S. for at least six months to a year.




Edited by Brooke Neuman





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