Most people work out while blasting their favorite music. However, if you're the cerebral type who prefers NPR (News - Alert), or you're a sports fan who wants to listen to a local sports show, then the Fitness Technologies AM module is right for you.

The waterproof AM module plugs into the Fitness Technologies UWaterG8X mp3/radio player and the UWaterK9 radio. Each player is waterproof to 10 feet (3 meters) deep and comes with four sets of waterproof headphones with four earbud tips in different sizes. The players can accompany you on your workout whether you're jogging, swimming or biking.

The UWaterG8X stores between 2,000 and 2,400 songs or up to 20 audio books thanks to its 8GB memory. It has a rechargeable battery and a backlit OLED display. Alternatively, the UWaterK9 can store settings for up to 19 stations. Both operate continuously for six to eight hours.

Right now, the AM module is only compatible with Fitness Technologies players, but the company has announced plans to release a newer module later this year that will work with any device that has an audio jack.

Companies like Fitness Technologies are gaining recognition throughout the world of electronics. This year, the Consumer Electronics Show (CES (News - Alert)) added the "Wearable Technologies" category to its Awards lineup for the first time.

Although wearable tech can encompass many types of products, fitness and sports have provided major opportunities for companies that want to build and market wearable tech devices.

In November, industry leaders met in California at the Wearable Tech Expo and Conference. A dedicated one-day conference for Fitness and Sports Wearable Technology (FAST (News - Alert)) preceded the main event, and another FAST conference is scheduled for July 22, 2014.

Fitness Technologies will showcase its new AM module along with its other waterproof fitness devices at CES in Las Vegas, which runs from Jan. 7 through 10. Their products can be found in the North Hall at Booth 6826.