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CES Feature Articles

January 03, 2014

Ittiam's Power-efficient Decoders Showcased by Partners at CES 2014


Ittiam Systems announced that the company’s power-efficient VP9 and H.265 decoders specifically customized for ARM Cortex-A and ARM Mali processors was showcased widely at the CES 2014 by ARM, Samsung (News - Alert) System LSI and other associated partners. The launch of VP9 and H.265 decoders complete Ittiam’s product range for meeting the requirements of advanced video compression technologies required for TVs, set-top boxes, smartphones and tablets running on ARM (News - Alert) Cortex processors.




In a release, Mukund Srinivasan, General Manager for the Consumer and Mobility Business at Ittiam, said “The H.265 promise of up-to 50% reduction in streaming and storage/bandwidth is well recognized by the industry and we already see several key OEMs, Operators and service providers moving to H.265 to reap the benefits. With VP9’s emergence as the future video technology of choice for Google-backed YouTube (News - Alert) and other services, Ittiam recognizes that many of our customers will need both H.265 and VP9 technologies in their future products. Our strong focus on video technologies and deep expertise in ARM and Mali GPU Compute architectures has enabled us to deliver power-efficient software decoders for both H.265 and VP9 on ARM Cortex microprocessor along with ARM Mali-T6xx GPUs.”

The newly launched decoders are designed to leverage the complete potential of advanced mobile SoCs using ARM Cortex-A series and ARM Mali T6xx GPU processors. The H.265 and VP9 decoders will leverage the media functionalities of the NEON SIMD engine, multi-threading features and optimized utilization of powerful GPUs through the OpenCL APIs. These processors are designed to identify highly parallel operations and then offload these operations to GPU, which will ultimately enhance the battery life particularly during the playback of high-definition video content.

Ittiam Systems, headquartered in Bangalore is engaged in the development of digital signal processing systems. The company is the first technology company in India to adopt the licensing of intellectual property model. Ittiam is one of the very few organizations in the world to secure certification for 802.11g IP. The company’s product line includes components that can be directly plugged into consumer electronic devices as well as other highly complex custom components.




Edited by Ryan Sartor





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