A giant 100-screen video wall was recently showcased by McCarran International Airport and Samsung Electronics before media and advertisers at the airport’s D Concourse Rotunda, tipping the hat to delegates of the 2011 International Consumer Electronics Show to be held in Las Vegas Jan. 6-9.

Measuring 33 feet by 19 feet, the giant display is expected to be the largest-known video wall in a U.S. airport and is a possible contender for a place in the Guinness Book of World Records according to Samsung (News - Alert) and McCarran officials. Word from the authority on record-breaking achievement is expected within 60 to 90 days.

“McCarran is one of the most technologically driven airports in the aviation industry,” said Director of Aviation Randall H. Walker, in a press release. “We’re at it again with this landmark digital video wall. Its eye-catching stature allows the airport and advertisers to speak to travelers from all corners of the world, and also presents a unique opportunity to increase revenue.”

The panoramic display offers up to four-times the standard high-definition quality and is expected to be an immediate hot spot for advertisers in high-end fashion, jewelry, entertainment, dining, auto and special events. This display is only one element of the new comprehensive digital video network at McCarran. Four smaller displays are located at the airport’s A, B and C concourses using three to 10 screens each.

Alliance Airport Advertising, which manages McCarran’s indoor advertising contracts, is largely responsible for solidifying the McCarran-Samsung partnership. Its efforts included drafting plans for the engineering and installation of the final digital video network. Alliance estimates that the video walls will produce an additional $500,000 to $1 million in gross advertising revenue for the airport each year.

"This project has taken hundreds of hours of research and collaboration among Samsung, McCarran, Alliance and the multiple contractors who designed, built, installed and operate this system," said Shauna Forsythe, chief executive officer of Alliance, in a statement. “The quality and clarity of our new digital advertising network will surpass anything in the industry and will provide advertisers a new and engaging way to reach the upscale traveler.”

“Samsung is a world leader in display technology and we saw this as a great opportunity to display our product in a world-class airport that attracts visitors from around the world,” said Doug Albregts, vice president of sales and marketing at Samsung Electronics America, in a press release. “We are proud to partner with McCarran International Airport to showcase this state-of-the-art digital video display network.”

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Stefanie Mosca