Toyota Motor Sales launched its latest product, the Toyota Entune multimedia system, at the Consumer Electronics Show (CES (News - Alert)). Toyota Entune provides a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation, and information services, as well as conversational voice recognition, eliminating the need to memorize thousands of voice commands, to the customer through their mobile devices.

The driver of the vehicle would not be distracted by picking up the phone to see who is calling. It simplifies the interaction with its Safety Connect app.

Some of the featured apps of Toyota Entune include, Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora (News - Alert), as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports, support for read-back and replay capabilities for text messages, combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook.

Customers can start accessing a wide variety of personalized content and services by downloading the Toyota Entune mobile app and pairing it with a Bluetooth capable phone with their Toyota vehicle.

Bing keeps navigation continuously up to date with more than 16 million points of interest; OpenTable, enables the user to make a reservation at one of 15,000 restaurants; and MovieTickets.com allows users one stop to buy movie tickets and read reviews.

Toyota Entune also delivers customizable real time traffic, fuel prices, weather, stocks and sports. Iheartradio includes more than 750 hometown stations; personalized stations with Pandora; XM satellite radio approximately 170 channels with coast-to-coast coverage; and the new HD Radio, provides digital broadcasts of terrestrial music. USB connectivity for portable media players and traditional terrestrial radio is also available.

In a press release, Vice President of the Advanced Technology Department at Toyota, Jon Bucci, said, "Consumers have grown accustomed to having the world at their fingertips through their mobile phones. And unlike other industry solutions, Entune allows the driver to interact with informative and entertaining mobile content without fumbling with their phone. We offer features that our customers demand and integrate them seamlessly in the vehicle."

General Manager of Bing for Mobile at Microsoft (News - Alert) Corp, Chris Daniels, added, "Toyota has always been a leader in the automotive industry, so it makes sense it would bring the latest in mobile technology to the car. By bringing Bing Maps and Bing for Mobile technology to the car, we are helping Toyota enhance the overall in-vehicle experience to be as rich and robust as possible, which means personalizing the information to each driver's needs."