eStara Tracks Local VoIP Calls

Reston, VA-based eStara announced today it came up with a new VoIP-based call tracking service designed for both enterprise customers and advertisers working with directory, yellow page and search companies. eStrata pointed out that it designed its system because traditional call tracking technology required expensive, hardware-based, switched services. The new VoIP-based call tracking service leverages the cost-savings, flexibility and scalability of IP-based services to track inbound calls from any online or offline source.

"eStara has a new kind of call tracking service that offers real-time number provisioning and sophisticated reporting at an incredibly attractive price point. Our eStara team has been extraordinarily responsive and dedicated to making NVR's call tracking program a success. They are truly a new kind of call tracking provider," said Wendy Weaver, director of media services for Williams Whittle Associates, an integrated marketing communications company, on behalf of NVR Homes, a national home builder. "eStara has great technology, aggressive pricing and strong customer support. They promised more than every other call tracking vendor and they have delivered."

Last November, eStara began working with Leads.com, an online advertising agency dedicated to helping businesses reach local consumers online, to provide its customers with VoIP-based call tracking services. Leads.com CEO Todd Walrath added, "Leads.com went out looking for best-of- breed service and eStara's call tracking was the clear winner. For the first time, eStara's ultra-competitive pricing, national coverage and fast provisioning makes call tracking truly viable for small and medium sized businesses. eStara provides a competitive advantage for Leads.com."

"eStara's innovative call tracking solution is based upon our extensive history of building applications that connect buyers and sellers online over a VoIP-based technology platform," said John Piescik, COO of eStara. "We have the broadest footprint in the industry and we drive lower costs for our customers and higher margins for our partners."

Call tracking services from eStara includes real-time phone number provisioning for both local and toll-free numbers, geo-targeted calling, advanced number scrubbing, scalable capacity and extensive real-time reporting capabilities. eStara call tracking offers local numbers in over 3,400 U.S. cities, as well as U.S. and Canadian toll-free coverage. The system�s VoIP-based platform hosts multiple data centers to lower price points compared to traditional switched-based services.

Other features include the following:

• Number selection and allocation system that lets customers choose local tracking numbers based on Rate Center, NPA NXX and distance from target customer base.
• Real-time reporting and provisioning powered by eStara�s WebCare portal that enables customers to add, remove or update tracking numbers immediately and continuously from the Web, through XML, or in readily accessible Excel or CSV files.
• Geo-targeting gives customers the ability to limit usage of call tracking numbers to prospects within a specific area.
• "Lost Lead" reports which can be faxed or emailed to an advertiser or the sales office daily with the name of a caller, time of a call and phone number to facilitate follow-up contact for missed calls.
• Optional two-way call recording that enables advertisers or sales managers to validate quality of inbound call handing and customer service.

eStara says its business applications have been deployed by more than 350 global enterprises, spanning diverse industries including yellow pages and directories, financial services, retail, travel and hospitality, real estate and automotive. Tier-one directory services customers include Verizon SuperPages, Amazon subsidiary A9.com and Martindale-Hubbell's Lawyers.com.

eStara, Inc.