John H. Longo is a senior technology executive with extensive leadership expertise across business disciplines in the telecommunications service and technology sectors. He consults with companies on product, market, and business direction, and his current work is focused on helping companies identify and align the total organization with their optimal market segments. John’s industry experience includes leading marketing for VoIP security equipment provider NexTone (later NextPoint) as Vice President Marketing, building a global internet backbone and data networking business as Vice President Data Services for Global Crossing, and a variety of leadership positions in network operations, sales, marketing and finance at AT&T, including Director of Internet Sales for the European joint venture AT&T-Unisource. As an industry analyst, John has written reports on evolution of the industry to IP session management, VoIP peering, Voice over IM, and softswitches.