TMC Labs Product Reviews & Testing

History And Background
TMC Labs began our mission in early 1996 as CTI Labs, coinciding with the debut of CTI magazine. With the addition of product reviews written for several TMC publications, including Customer Inter@ction Solutions magazine, Internet Telephony magazine, as well as TMC's online magazines, BiometriTech  and Planet PDA, we changed to a more fitting name -- TMC Labs.

In the beginning, the TMC publishers defined our mission: "To conduct unbiased and objective product reviews in the style of the best computer magazines, but focused on industry specific technologies such as call center technologies and CRM."

Today, TMC Labs' mission has evolved to also include handheld and mobile computing technology; biometric technology; IP telephony technologies, including VoIP gateways, softswitches, IP phones, and QoS; as well as enhanced services that service providers can offer their customers.

We have built a solid reputation, and we pledge to continue providing the most complete, most objective and most definitive product reviews in the trade.

Objectivity
TMC Labs prides itself on providing objective and detailed analysis of a vendor's product. We do this not only for the reader's benefit, but also for the vendor's benefit so that they may improve their product and hence its marketability and sales results. A vendor might ask us "How do we know you won't trash our product?" Well, we can't guarantee a "favorable" test result or a favorable write-up, as this would negate our objectivity. But what we can say is that one of the key deciding factors for purchasing a product or service is researching an unbiased expert opinion, which includes independent product reviews.

Benefits Of The Program
Vendors who engage TMC Labs for the Standard Program enjoy the following benefits, some of which are brand new offerings and extremely valuable in their own right:

1. You will gain immediate competitive advantage with a powerful 3rd party endorsement from the industry's most credible and highly respected Lab.
2. A detailed objective test report showing the pros & cons of your product or service.
3. Actionable recommendations on how to improve your product or service.
4. Publication of the test report within a specified TMC publication within a 6-month timeframe.
5. Posting of online Test Report link in the appropriate publication.
6. A potential Editors' Choice Award which may be used in your marketing materials.

The TMC Labs Advantage
Unlike most testing facilities, TMC Labs has experience both in the telecom and the datacom world. In addition, TMC Labs also has experience with call center and CRM applications and other customer-facing technologies. Only TMC Labs can draw upon the unique experience garnered from years of testing telecom/datacom/call center products to provide detailed analysis that often crosses multiple market segments.

From the very beginning in 1996, TMC Labs has been providing a unique "Room for Improvement" section within its product and service reviews. We decided from the very start to critique products regardless of who they are -- whether they are a startup with almost no revenue to a multi-billion dollar company, we will be brutally honest about the product.

For more information on the review process and obtaining a product review, please contact Tom Keating at 203-852-6800 x149.