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"Driven by the latest innovations in Internet-based services and multimedia-enabled TVs, PDAs and smartphones, consumers are once again fueling change in the network services industry. Whether it’s mobile subscribers consuming more applications and video content while on the road, residential customers demanding more personalized, on-demand video services, or enterprises looking to fully leverage the efficiencies of cloud computing, service providers (SPs) are faced with both the challenge — and the opportunity — of evolving their services to meet the changing needs of their customers.This document provides SP product marketing, network architecture and network operations executives with an overview of changing enterprise and consumer needs. It describes the new opportunities now open to SPs, the transformational challenges they face, and how these challenges and opportunities are best addressed with an IP services edge based on the Alcatel-Lucent 7750 SR."