IDC - Software Monetization: Meeting Customer and Business Needs in a Changing Market

SafeNet, Inc.

Abstract:

The software industry is undergoing dramatic changes that are necessitating new approaches to capturing the value of software through pricing, licensing, and packaging strategies - or monetization. Software vendors are facing the fact that it's increasingly difficult to make money as a traditional software company (i.e., through perpetual licensing). Independent software vendors (ISVs)are being pushed by the current financial climate and industry trends, such as the growing interest in pay-per-use licensing, to seriously consider alternatives. In addition, many of their customers believe that current software licensing models are not an accurate or fair gauge of software's value.

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