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With the Internet now touching two billion people daily, every call, tweet, e-mail, download, or purchase generatesvaluable data. Companies are increasingly relying on Hadoop to unlock the hidden value of this rapidly expandingdata, and to drive increased growth and profitability. Orbitz has 4.6 million unique site visitors per month. Facebook grew from 400 million users to 500 million users in less than six months. Zynga recently served up 7.5 million virtual Valentine’s Day cakes. Each of these companies relies on Hadoop to process massive amounts of data and improve their business.