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Being Proactive and Generating Results

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Abstract:

Just the Facts: Customers share a great deal about themselves through their interactions with companies. Whether they show interest in a product on a company's website or ask for help with a problem they may be encountering during checkout, such cross-channel
interactions provide a goldmine of data. It's in companies' best interests to turn the data resulting from those interactions into opportunities to proactively interact with customers and anticipate their needs.


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