Alcatel-Lucent Digital Media Store (DMS)

Alcatel-Lucent

Abstract:

E-book sales are quickly taking off, overtaking hard-copy books in some markets. Many non-Englishspeaking markets are being underserved by the large e-books stores like Amazon and Barnes & Noble. Telecom Service providers can seize this greenfield opportunity to address the end-user need for e-books in their market, also including local content in the local languages. To that goal, they can leverage their local context, their existing digital media services, their customer relationships, billing and accounting services, their device sales outlets and local market presence, their local support, and WIFI and 3G connectivity for an “anywhere” e-book shopping and download experience. Communication Service providers are in a prime position to bring all these elements together. The "device and content" proposition of the e-book business model allows for rich bundling and upselling options onto existing customer contracts. Operators gain the chance to actively participate at the customer's media spend instead of remaining at the increasingly commoditized connectivity side.

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