Evolution of the Broadband Network Gateway

Alcatel-Lucent

Abstract:

INCREASE PROFIT AND LOYALTY BY DELIVERING RESIDENTIAL SUBSCRIBERS THE FREEDOM THEY CRAVE

Residential service providers today are at odds with the very subscribers they serve. Along with the liberating experience of Over The Top VoD Video on Demand (OTT VoD) services that cater to their unique needs, subscribers now want the freedom of a broadband service without boundaries — one in which they can consume any content or application, on any device, anytime, anywhere. Challenged by the negative impact of OTT VoD traffic on network bandwidth and the perceived threat to their PayTV services, service providers are responding with rigid caps on bandwidth utilization.

There is a better way. Rather than discourage the use of the very service they provide, service providers can embrace subscriber demands for freedom and enhance their services to thrive on higher bandwidth consumption. However, realizing these goals requires change. Centralized Broadband Remote Access Server (BRAS) architectures lack the scale, performance and service flexibility to thrive in this new VoD-dominated era. Service providers require a new approach to planning and building residential networks, an approach that embraces more performance, distributed subscriber management and enhanced feature capabilities to deliver higher quality, more personalized subscriber services.

Targeted to service providers as well as product marketing, network architecture and network operations executives, this document provides an overview of changing subscriber needs, the new service opportunities now open to service providers and the transformation challenges they face. We explain how all of these challenges and opportunities are best addressed with a distributed residential services architecture based on the Alcatel-Lucent 7750 Service Router (SR).

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