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"The demand for social communications is stronger than ever, the networks are in place, devices are smarter and more capable, and there’s an ever-expanding set of applications that provide communications capabilities.Alcatel-Lucent Advanced Communication solutions let service providers address these challenges by enabling a new conversation experience . They can reinvent communications to inspire new and more engaging conversations. Consumer and enterprise customers are captivated. Loyalty increases. Service providers gain a competitive advantage.Alcatel-Lucent believes that Rich Communication Suite (RCS) and RCS-enhanced (RCS-e) are critical components to offer this new conversation experience and make it more social. This paper describes RCS and RCS-e and explains how Alcatel-Lucent leverages them to help our customers build successful multimedia strategies."