Connecting to Empowered Consumers: How your business can survive – and thrive – amid Power Shift 2.0

Aspect

Abstract:

Today’s consumers have more power than ever before. Trends in personal computing, online interaction, and Web 2.0 collaboration have gradually shifted power from businesses to consumers, inverting the customer-company dynamic and enabling consumers to easily compare product features, service capabilities and pricing – as well as influence fellow consumers.

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