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For independent software vendors (ISVs) that sell applications to enterprise customers, traditional methods of software delivery create operational challenges that can turn into significant business problems. With these methods, which include shipping disks or having customers download software electronically, delivery is the easy part. The challenges come when customers are confronted with integrating the application to the latest version of the operating system (OS) and service pack on a new server.Then they are faced with the complexity of managing enterprise-class applications on their general purpose servers throughout the lifecycles of those applications and devices.