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Today’s E-Commerce environment demands that successful enterprises establish an Internet presence. But it can do more harm than good to tie your business to a web site with sluggish response and intermittent downtime. Load balancing and application acceleration products like Equalizer help enterprises create a high-availability presence within a single location. Geographic server load balancing (GSLB) goes one step further by enabling growth across many locations, creating a distributed Internet presence that dramatically improves end-user experience and up-time while reducing overall cost of operation. In this paper, we'll explore how to use Coyote Point Equalizer with the Envoy GSLB software to ensure 24x7 availability and fast connections for web content deployed at multiple geographic locations.