Build Lead-Gen Lures with Video: Using Internal Resources and Online Presentation Tools

KnowledgeVision

Abstract:

This white paper explores some of the emerging applications of video in demand generation, and new techniques to produce interactive video in a less costly manner – often using resources most companies typically have at hand. You’ll learn:

• How and why leading BtoB marketers are expanding their use of video in demand generation;

• Why production costs can sometimes be a barrier to increased use of video;

• How some marketers are using new tools to surmount that cost barrier;

• How to build your videos into digestible segments;

• Why it’s important to think about interactivity in your video deployment, and;

• How to integrate call to action into your online video.

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