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The following whitepaper discusses the 4 trends changing the IVR landscape, including:• Spoken word replacing button presses - a direct fallout of the ongoing trend from proprietary touch tone-based IVRs to VoiceXML-based IVRs• The rise of SIP (Session Initiation Protocol) Telephony - more precisely, the rise of SIP-based VoIP (Voice over IP) telephony has given birth to pure software IVR platforms that run on standard servers (no expensive telephony cards required)• Commoditization of Media Gateways - enabling the shift from TDM-based IVRs to Media Gateways coupled with SIP/VoIP software only IVRs• Hosted solutions - the shift from on site enterprise IVRs to 3rd party service providers